Your Proposal, by Presence.

NaughtOne is already a design-led brand with a strong identity and clear point of view. The opportunity here is to amplify it.

Our proposal outlines how we can use LinkedIn more strategically to strengthen your authority, bring greater visibility to the thinking behind your products, and position NaughtOne as a leading voice in sustainable commercial furniture.

Our role is to help you move from simply being present on LinkedIn to being deliberately positioned, with content that reflects the quality, clarity and ambition of your brand.

The Strategy

We can support your brand awareness and engagement online through a structured and creative social media strategy, helping to position NaughtOne as:

  • A design-led authority in commercial furniture

  • A sustainability leader within contract interiors

  • A brand that empowers architects, designers & specifiers

  • A thought leader in workplace, hospitality & educational environments

    With a consistent and considered LinkedIn strategy in place, this channel can go beyond showcasing products, also reinforcing philosophy, process and impact.

The Opportunity

NaughtOne already has:

  • Strong brand clarity

  • Clear sustainability credentials

  • A refined design identity

  • Global reach

LinkedIn is the channel to:

  • Deepen relationships with decision-makers

  • Support specifier engagement

  • Strengthen brand narrative beyond product

  • Indirectly contribute to driving showroom visits & specification enquiries

Our Proposed Strategy

Bringing Specifier Tools to Life

You’ve invested in excellent specifier resources: CAD files, documents, imagery, video.

The challenge isn’t creating more.
It’s activating what already exists.

or example, looking at a product like Mimo (as referenced in the proposal) :

You already have:

  • CAD files

  • Spec sheets

  • Product imagery

  • Long-form video

On LinkedIn, these need reframing for a low-attention, scroll-first environment.

Instead of:

  • Uploading a static spec sheet

  • Sharing a long-form product video

We would:

  • Rework video into short, high-impact edits designed for feed consumption

  • Break spec sheets into engaging carousel posts that guide the viewer

  • Pull out key specification insights as standalone thought-led content

  • Frame product information around real project scenarios

Anyone can upload a PDF, but few brands make specification feel engaging This is where authority is built.

Example 1

Moving away from long, slow video clips…

Instead repurposing content to a social-first format which is shorter, punchier and more engaging.

Example 2

Instead of limiting furniture-specific content to spec sheets….

Bringing products to life though engaging text animation and video clips. This could be elevated further by having someone sat on the furniture whilst talking through its features.

You have strong physical presence in the UK:

  • Head Office: Harrogate

  • Old Trading House: London

  • Material Source: Manchester

Activating Your Physical Presence

There’s an opportunity to:

  • Position these locations as destinations for specifiers

  • Showcase them as spaces for conversation and collaboration

  • Bring behind-the-scenes content to LinkedIn

  • Capture social-first video content that connects people to place

Often the barrier isn’t opportunity, but internal resource.

We bring the structure, planning and production capability to turn physical footprint into digital presence.

Capturing Culture

NaughtOne isn’t just defined by its products, but by the people, the thinking, and the spaces those products live in.

Your people, showrooms and workspaces are expressions of your design philosophy.

We’d use them as storytelling tools.

Showroom-led content

Rather than relying purely on polished campaign assets, we would capture:

  • Designers discussing product intent in-situ

  • Short-form walkthroughs of new collections

  • Specifier-focused product explanations

  • Conversations around sustainability decisions

  • Behind-the-scenes insight into materials and craftsmanship

  • Team culture moments that reflect your values

This creates:

  • Human connection

  • Authority rooted in expertise

  • Content that feels real, not overly manufactured

Specifier want to understand the thinking behind it, and that thinking lives in your spaces.

Product Launch Moments & Company Announcements

When launching a new product, the content shouldn’t stop at a hero image and spec sheet.

We would structure launch campaigns around layered content moments, including:

  • Talking-head announcements from designers or leadership

  • Short product walkthrough videos

  • Feature-led carousel breakdowns

  • Sustainability highlights explained on camera

  • Installation or configuration demonstrations

  • “Why we created this” narrative clips

Each launch becomes a sequence, not a single post.

This approach builds anticipation, reinforces authority, and gives specifiers multiple entry points into the product story.

Studio-Produced Content

Alongside showroom filming, we can also leverage our studio to create controlled, premium launch content.

This allows us to produce:

  • Clean, design-led talking-head announcements

  • Product deep-dive walkthroughs

  • Specifier Q&A sessions

  • Campaign launch videos

  • Internal thought leadership content for senior voices

  • Modular content pieces designed to be repurposed across LinkedIn

The studio environment gives us:

  • Full control of lighting and framing

  • Consistent brand-aligned visual identity

  • The ability to batch-produce launch assets efficiently

  • A more editorial, authoritative feel when required

Showroom content captures culture. Studio content captures clarity.

How We Operate

Creative partners, not just a service provider.

Our process:

  1. Build relationships across your team to uncover stories and insights

  2. Develop LinkedIn-focused narratives around your ideal audience

  3. Capture content using production that aligns with your premium positioning

  4. Optimise, analyse and refine monthly

We come prepared, both creatively and technically, with equipment and planning suited to a global design brand .

Our Work

  • Richard Grafton Interiors

    Bringing design excellence and a people-first culture to life through content and strategy.

    Click Here

  • Studio 93

    Visual storytelling and social support for an interiors brand that does detail beautifully.

    See Project

  • Matter B2B

    Human-first video and LinkedIn strategy for a B2B brand that leads with insight and personality.

    Click Here

  • Guise & Dolls

    A personality-driven website built to reflect the warmth, expertise and trust that define their clinic.

    See Project

  • Harrogate Food

    Building a community that celebrates local flavour through storytelling, visuals, and content that connects.

    Click Here

  • Stephenson Control Systems

    A modern website and social presence that puts their people and expertise front and centre.

    See Project

  • Golf in Society

    A video-led project that captured real impact, from the first tee to the final frame.

    See Project

  • Bajan Hideaway

    A refreshed brand identity and a website that feels like a warm breeze.

    See Project

What our clients say

Investment

We’ve outlined estimated costs for each part of the strategy. Where there’s a range, it’s because the scope can flex depending on your needs. For example, how many pages you want on your website, or how much ongoing content you’d like us to produce each month. Everything’s modular, so we can scale up or down based on what works best for your goals and budget.

LinkedIn Authority
Monthly fee: £3,750 +VAT

Designed for category leadership & global authority positioning

Includes:

  • Strategic content planning (monthly)

  • Content creation

  • 3 posts per week

  • Mixed formats:

    • Static

    • Video

    • Carousel

    • Document posts

    • Thought leadership long-form

  • Product + philosophy balance

  • Comment strategy & engagement management

  • Community building

  • LinkedIn analytics reporting

Growth Package
Monthly fee: £2,250 +VAT

Designed for making an impact

Includes:

  • 3 posts per week

  • Content creation

  • Core pillar execution

  • Creative direction & captions

  • Comment engagement

  • Monthly reporting

  • Monthly strategy call

Starter Package
Monthly fee: £1,250 +VAT

Designed for having a channel & audience-focused presence on LinkedIn

Includes:

  • 2 posts per week

  • Caption writing + creative direction

  • Page optimisation

  • Monthly reporting

Next Steps

We’d love to talk through the proposal with you and answer any questions, explore the ideas together, and shape a plan that works for your team.

We can do this:

  • In person, at your place or ours

  • Or online, whatever suits best

Email Keiran